Campaign shooting
For a limited collection by PDO created in collaboration with fashion designer Thebe Magugu, we developed a campaign inspired by the visual culture of street football, interpreted through a clean and contemporary aesthetic.
Starting from visual research and concept development, we handled the full production process, including casting, styling, makeup, prop styling, location scouting, planning, and post-production.
The casting included a professional Serie A football player to reinforce the authenticity of the narrative. Alongside the campaign shoot, we also produced still life imagery for the collection’s e-commerce assets.
Innovation & development, Content creation studio
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Pdo x Thebe Magugu Campaign-img1
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Pdo x Thebe Magugu Campaign-img8
Campaign shooting
For a limited collection by PDO created in collaboration with fashion designer Thebe Magugu, we developed a campaign inspired by the visual culture of street football, interpreted through a clean and contemporary aesthetic. Starting from visual research and concept development, we handled the full production process, including casting, styling, makeup, prop styling, location scouting, planning, and post-production.
The casting included a professional Serie A football player to reinforce the authenticity of the narrative. Alongside the campaign shoot, we also produced still life imagery for the collection’s e-commerce assets.
Innovation & development, Content creation studio
Photo courtesy of The Paperplane Workshop, Pdo and Thebe Magugu Campaign. All rights reserved.