Mini x People

Developed for the collaboration between MINI and People of Shibuya, KAISHI is a versatile outerwear piece inspired by MINI’s iconic design language. Conceived as a four-season jacket, the project combines functionality, technical performance and a refined aesthetic through a sleek, contemporary silhouette.

For this project, we were responsible for the design and product development of the garment, guiding the process from concept to final definition. Working closely with the brands, we translated MINI’s visual codes into a functional outerwear piece that balances innovation, premium materials and everyday wearability while meeting high standards of quality and sustainability.

Concept & Design, Innovation & development