F25 campaign

For P448 FW25, we co-developed and produced a campaign centred around the concept of Made in Italy, exploring the relationship between craftsmanship, manufacturing, landscape, and lifestyle.

We built the visual narrative through storytelling, moodboards, casting, and production planning. The production took place across six locations over one week of shooting, combining factory environments, natural landscapes, and lifestyle settings to create both video and photographic assets for the collection. We managed location scouting, factory coordination, casting agencies, styling, makeup, and on-set production across more than thirty footwear styles.

Design & Creative direction, Innovation & development, Content creation studio